Sekinoichi (Sekinoichi Shuzo) is a historic sake brewery in the castle town of Ichinoseki.
Along with touring the brewery, you can enjoy local sake and craft beer, and at the Sekinoichi restaurant, traditional mochi cuisine.
Don’t miss the events held there from time to time!
Our staff toured Sekinoichi, so please enjoy this as if you were visiting yourself.
Sekinoichi Is a Long-Established Ichinoseki Institution! Tour It to Experience Its History
Ichinoseki, a castle town in southern Iwate Prefecture, is lined with venerable long-established shops.
The streets retain traces of the past, giving the area an atmosphere as if you’ve stepped back in time.
Here you’ll also find Sekinoichi Sake Brewery, founded in 1918 (Taisho 7).
On this site you’ll find a museum, restaurant, shop, café, beer brewery, and event hall.
These buildings are historic structures once used as part of the brewery.
Lined with brick and stone buildings, the area has a charming, nostalgic atmosphere.
A relaxing, Japanese-modern space!
First, we were shown the beer brewery and event hall.
The event hall, “Ishikura Kurastone.”
We heard that concerts and other events are held there, taking advantage of the acoustics created by the storehouse construction.
Climbing the stairs, you can peek into the beer brewery.
There’s also a guided tour by reservation where you can tour inside the beer brewery and sample the beer.
Next, on to the museum!
“Museum of Sake Folk Culture”
A museum converted from a large earthen storehouse, one of the biggest in the Tohoku region.
Along with this historic structure, you can enjoy the origins and processes of sake brewing, as well as valuable exhibits!
“Ichinoseki Literary Storehouse”
Precious works by writers connected to Ichinoseki are on display.
“Make the finest sake that will bring joy to the people of the world”
Sekinoichi, whose name is said to have been given by Prince Kan’in.
Sekinoichi Sake Brewery, which celebrated its 100th anniversary this year, truly seems to be delivering “joy” to the region, the nation, and the world, just as this naming wish intended.
At the Restaurant Sekinoichi, Enjoy Ichinoseki’s Local Mochi Cuisine!
As you take in Ichinoseki’s history, lunchtime arrives!
Let’s enjoy local cuisine at “Kuramoto Restaurant Sekinoichi”!
A calm interior with a somewhat nostalgic atmosphere.
Ichinoseki–Hiraizumi is the home of mochi.
From the Edo period to the present, a “mochi food culture” has taken root here.
At Kuramoto Restaurant Sekinoichi, there are many “mochi meisters”!
These meisters, who have deepened their understanding of mochi food culture, prepare delicious mochi dishes for you.
For souvenirs, visit “Sake Direct Sales Shop Sekino Ichiba”!
Here you can purchase Sekinoichi Sake Brewery’s sake and products, as well as fine local specialties from Ichinoseki–Hiraizumi.
There’s also a sake tasting corner!
Sekinoichi Holds Fun Events! Visit When You Come to Ichinoseki
Event #1: “Open Factory Gokan-ichi (Five Senses Market)”
A rare opportunity to experience refined traditional techniques firsthand.
It was held in November 2019 — please look forward to the next event!
Come and experience the real pleasure of craftsmanship in person.
Event #2: “An Unexpected Midwinter Beer Festa!”
Food stalls line up featuring Sekinoichi’s beer and local ingredients.
There may even be a special beer brewed just for this day!?
We’ll continue posting the latest event information on this blog, so please be sure to check it out.
【Access to Sekinoichi】
Sekinoichi Sake Brewery Website
《Recommended Nearby Sightseeing Spots》 Enjoy the Castle Town!
★ Kyoya Dyeing Shop (a 3-minute walk from Sekinoichi)
★ Shoeido Main Store (a 3-minute walk from Sekinoichi)
Bonus: Sekinoichi also has spots like this!
“Cafe Tokuzo” was under renovation at the time.
Cherishing old things, its retro-modern storehouse atmosphere is very relaxing.
There was also a craft beer display!
“Hatsukoi Shrine” (First Love Shrine)
A venerable power spot is also located on the grounds!
